Portfolio by David Karstad
Known for inventing the modern technical fleece, Polartec has transformed into the foremost inventor of performance textiles engineered to keep you warm, dry, cool, and safe. The Science of Fabric has become a generational declaration of purpose and a leadership positioning. As the foundation of multiple campaigns it has helped the brand distinguish itself from competitors, clarify its mission, and produce strong, science-themed messaging that would make Heisenberg proud.