POLARTEC FAMILY ALBUM

Part of our 30th anniversary celebration, the Polartec Family Album was an old fashioned promo contest that invited fans of every age to submit pictures from back in their day to win eternal glory, as well as a hard to get custom Melanzana hoodie. We got a 1000 submissions, gave away 100 hoodies, partnered with media, and were introduced to the ‘The Legend’ as he gathered Pictures of You in the two-part video.