Portfolio by David Karstad
The Polartec Apex Awards
Our annual celebration of our partners who skillfully blend function and style with Polartec fabrics. The 2021 theme of Mountain to Bar (and back again) honors products of versatility with a dedicated photo campaign, paid media, and a immortality in the form a 12 inch sculpted Wizard statue. We achieved earned media recognition, hundreds of thousands of site visits, and over 3M views of our Award announcement. And let’s not forget the winners take home the Malden.