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Everyone’s Polartec experience is a little different. So is their social media feed. And so is our content strategy. We focused on creating edu-taining, quasi-training, WTFing content featuring our partners, archive garments, unique makers, photo essays, product releases, and product reviews from a decidedly un-outdoorsy product reviewer. Fans, followers, engagements, site visits, customer visits have all steadily increased MoM and YoY. Consistency and creativity bringing something for everyone in decidedly Polartec fashion.