Portfolio by David Karstad
PolarFleece was the original brand name for the first synthetic fleece created 1981. From hardcore backpackers, to the preppy handbook, to teen ski movies, PolarFleece in the 80’s was a thing. Now a part of New England lore, we repositioned and relaunched the Original Article as a DTC business and branding campaign for Polartec. We cozied up to the New England craft brewing community, had fun with archetype characters, and even got on TV during Boston Bruins games. Don’t think you can bring swagger to customized comfort? Go fleece yourself!