PEAKING SINCE

Although the original PolarFleece was invented in 1981, Malden Mills really hit their stride 10 years later with the founding the Polartec brand. This would usher in a new era of unrivaled performance in textile innovation that continues to this day.

Peaking Since ‘91 not only sums up this arc, the campaign brought us together with long time customers and a chance reinforce our shared history. Through an integrated campaign with core media and retail, we were able to educate new enthusiasts about our authentic origins, and rock those fleece prints that could only have come out of the 90’s.