APEX 20

Polartec Apex Award

How do you celebrate the very best of outdoor apparel when whole world is locked down indoors? You bring the Outside In. For this unusual year’s Apex campaign we deployed a next generation LED wall that video game technology (Unreal Engine) to create an environment truly between something meta and something IRL. The Outside In campaign reached over a millions viewers and help expand and diversify exposure for all of the winning brands. And yes, they also got their Maldens. link to website